Without a doubt the most attractive benefit to any business, as cash becomes tighter and cost-cutting solutions are explored, hiring a Top notch freelancer like The Artistic Geek to get the job is a great way to save. Freelancers can afford to charge much lower prices because we don’t necessarily have the same kinds of overheads that a large agency has, such as a large office and one hundred employees.
A web design company by its very nature has high overheads and requires support staff to help it run, so it is quite normal that a freelancer will cost a lot less than hiring a company or agency to complete the work on your website.
2 – Personalized Experience.
More often that not, a large organization has too little spare time on their hands to give you the personalized experience your business deserves. This experience is even more essential when it comes to launching an online presence, a website is an extension of yourself and you need to have as much input and influence on the key aspects of it such as design and layout.
Due to the fact that I am a freelancer, I have the time to speak directly with clients and really get a feel for their project. Clients often tell me that they fear approaching a large agency because they feel that they won’t have enough input or will be pushed to spend more money on needless features which they don’t fully understand, and have never had explained to them. One client, who used an agency previously, said they felt bullied into making decisions against their will, rather than having the freedom to choose.
3 – Better Budgeting & Cost Control
A traditional Web Design company will be more interested in larger projects. It simply isn’t worth their while to take on smaller projects often times. In contrast, The Artistic Geek values projects of all sizes and can offer the best services to suit the ideas and needs of the individual client. The Artistic Geek will help you to manage the costs of the project, suggesting ways to cut costs if appropriate.
4 – Communication
You’re with a web firm and they’ve tasked a great project and marketing manager. They seem to listen well – identifying your needs and suggesting solutions. He or she is probably attractive. It’s customary to send an attractive (often opposite sex young person) out to meet clients.
All goes well.
Problems start when the person who probably has a marketing background communicates your web site dream to designers and then programmers and project or line managers. Communication becomes a game of Chinese Whispers. YOU are several degrees of separation away from the people who are actually building your site. And in many cases, coders are outside of the country. The company boss doesn’t want you to meet that person because he might tell you how much he’s getting paid.
How often have you heard, “I forwarded that info to our Content Manager on Tuesday. Oh. She didn’t get back to you? Hang on … Ah, yes it looks like she’s away on maternity leave. Is there anything I can help you with?”
The point is that nobody is really listening to you. When your web guy is working for the man, he’s answerable to his bottom line – not yours.
The Artistic Geek is answerable to clients and the work they do. The Artistic listens, cares and will spend time with you personally and be tentative to your needs at all times.
5 – Same Quality of Work if not better
One of the most shocking discoveries for clients I have worked with, is that a freelancer can produce work to the same (sometimes higher) standard as the work from an agency, clients most often feel like they have received exceptional value for money because of this.
Quite typically a freelance web designer is more likely to care about each project, treat you with respect, return your calls promptly, notify you promptly if problems arise, keep in contact and deliver the project on time, and by nature more able to offer a flexible service to suit the needs of their clients, We are usually able to choose our work schedule and have the ability to work out of normal office hours if required.
6 – New Technology
Large companies are weighed down by process. If you read any management book at all, you’ll discover that process is part of the intellectual property (IP) a proprietor sells when he/she finally lets go of a business. The aim of identifying, measuring, categorizing and then training a work methodology takes a long time to establish. In an industry where the technology changes almost monthly, adjusting to change and effectively communicating those changes to staff can take some time. But the web waits for no-one.
A freelancer can change as soon as new technology (such as responsive web design) hits the ‘net. There’s no complex chain of management for seeking approval.
Often freelancers freelance because they don’t like playing Chinese Whispers and dislike office politics (and dreaded work parties). A freelancer just wants to do a great job and proudly sit you on a podium in their showroom.
7 – Skills & Qualifications
Is the person building your website fully qualified? Are they aware of industry best practices and coding standards? Or is there poorly paid twenty-something sitting in a back room, drinking coke while using Dreamweaver to build your site – without any real knowledge about the underlying code?
If you go with a large company, your designer will probably be a cheap graduate because that’s where the money is. It’s likely that he or she will also be 100% responsible for the build of your site – responsible to the company bottom line – not to you and your web site. His boss knows very little about web design. More likely, he will be reading about how to maximize profit, how to expand, or how to franchise the company. If he can pay a web designer $15/hr and out-charge to you at $200/hr, then he’ll be okay. None of this is remotely related to your website.
8 – Care
This is the big one.
Freelancers actually care about what they do. A freelance designer’s career depends on how much they care. The website they build for you will be their own. If I were you I’d want that to be the case. It is definitely NOT the case with a web design company. That site is solely yours.
Check out any website made by a company. Any website at all. It’s not uncommon for companies to charge more than $5K and up for a basic website. $3K will get you a stunning website from The Artistic Geek.
9 – Ability to manage your own website
Content Management Solutions (CMS) like WordPress allow a client to easily make changes to their web site after it has been developed. The Artistic Geek also installs plugins like Visual Composer that allow you to take control over your website content. You will never again be at the mercy of a controlling development firm who wants you to pay for updates and changes.